Full Job Description
Job Title: Digital Content Strategist
Company: Apex Innovations
Apex Innovations is a market leader in digital solutions, providing cutting-edge technology and customer service across various sectors. Our headquarters, located in the vibrant city of Eureka, Missouri, is at the heart of our operation, ensuring that we remain at the forefront of industry innovation. We are seeking a passionate and strategic Digital Content Strategist to join our dynamic team and help us further enhance our brand’s digital presence.
Position Overview
As a Digital Content Strategist at Apex Innovations, you will play a pivotal role in developing content strategies that drive engagement, increase brand awareness, and improve customer loyalty. You'll work closely with cross-functional teams including marketing, product development, and analytics to create cohesive, data-driven content that resonates with our audience.
Responsibilities:
- Develop and execute a comprehensive content strategy that aligns with company objectives and engages target audiences across multiple digital platforms.
- Create compelling and informative content, focusing on website articles, blog posts, social media updates, email newsletters, and more.
- Conduct thorough keyword research and implement SEO best practices to maximize content visibility and organic traffic.
- Analyze content performance using analytics tools, making data-driven recommendations to optimize future content efforts.
- Collaborate with designers and developers to create visually appealing and functional content-rich pages and campaigns.
- Stay informed about industry trends and competitors to ensure our content remains relevant and competitive.
- Manage and mentor content creators, providing guidance and feedback to uplift the quality of produced materials.
- Develop a content calendar that tracks scheduled posts, campaigns, and overall content production timelines.
- Engage with stakeholders across the organization to gather insights and promote collaboration on content initiatives.
- Create and manage budgets for projects and campaigns focused on content marketing.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy or a similar role, preferably within a B2B or B2C environment.
- Proven ability to produce high-quality written content that informs, entertains, and engages.
- Strong understanding of SEO principles and best practices for driving organic traffic and improving search rankings.
- Experience with content management systems (CMS) and analytics tools such as Google Analytics, SEMrush, or Adobe Analytics.
- Exceptional writing, editing, and communication skills, with a keen eye for detail.
- Demonstrated ability to think strategically while simultaneously executing detailed projects.
- Familiarity with social media platforms and their best practices for brand engagement.
- Strong project management skills and the ability to prioritize tasks effectively in a fast-paced environment.
What We Offer:
- A competitive salary package with performance-based bonuses.
- Comprehensive healthcare benefits, including medical, dental, and vision insurance.
- Retirement savings plan with company matching contributions.
- Generous paid time off (PTO) and holiday leave to support work-life balance.
- Opportunities for professional development and continuous learning.
- A dynamic work environment with a collaborative and innovative team culture.
- Flexible work hours and remote work options available.
Life in Eureka, Missouri
Located just a short drive from St. Louis, Eureka is a charming city known for its family-friendly atmosphere and beautiful parks. Our office is situated near popular attractions, including Six Flags St. Louis, offering numerous recreational opportunities for you and your family. With a strong sense of community and numerous dining and shopping options, Eureka is the perfect place to work and live.
How to Apply
If you are an innovative thinker with a passion for digital content and a desire to make a significant impact, we want to hear from you! Please submit your resume, cover letter, and a portfolio showcasing your best work highlighting your skills as a Digital Content Strategist.
Apex Innovations is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from individuals of all backgrounds, experiences, and identities.
Join us at Apex Innovations, where your expertise as a Digital Content Strategist can flourish, and together we can drive the future of digital content!